Seef Mall ~ Upper Level
Kingdom of Bahrain.

Ph: (973) 17 564 900

Hours of operation:
Sun-Tues 10:00AM-9:00PM
Wed -Fri 10:00AM-10:00PM

About Play



PLAY is a hands-on activity center designed to meet the needs of children at every stage of their creative and educational development. PLAY is the brainchild of local Bahraini Sama Yateem, a mother herself and a licensed educator. Ms. Yateem was frustrated with the lack of indoor play areas that encourage creative play and set about to design her own center based on impressions she had gathered from various children’s museums and play centers in the US. “Studies show that play serves an important role in the emotional development of children so it is crucial that children are given the opportunity to express themselves in different ways,” Ms. Yateem explains.

At a chance meeting on a play date with her two kids, Sama Yateem met Jann Flusche whom she later enlisted as her Business Manager. “Jann and I were on exactly the same page from day one and her support has been instrumental in getting the project up and rolling.” Together, the two mothers spent many hours researching various play facilities and brainstorming ideas to bring PLAY to life.

Mission Statement

Where play and learning connect.


PLAY is designed to create a safe and nurturing environment where children can play in an intellectually stimulating manner. We embrace the principles of tolerance, respect, and multiculturalism. Each member of staff has been First Aid and Infant, Child and Adult CPR certified. All staff was been trained The PLAY WAY which emphasises fun and learning with children through positive reinforcement.

Community Outreach

PLAY is committed to benefiting the community and will be involved in many ongoing community projects to strengthen ties in Bahrain. Some of the PLAY proceeds from certain events will also be donated to Wish Child Welfare which is an organization within the Kingdom that focuses on bettering the lives of orphans and children with special needs through awareness campaigns and fund raisers.